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What is sustainable packaging?

The importance of sustainability in the packaging industry

Sustainable packaging is any type of packaging made with eco-friendly materials, materials that do not harm the environment and are designed to be reused, recycled, or composted. Sustainable packaging is essential, it helps us not to contain further waste in our ecosystem, and reduce our carbon footprint.

Packaging is one of the most important parts of any product. Today, in fact, it is not only the product we sell that counts, but also the way in which we present it, and in which we pack it, it is essential to make people perceive, from the first moment, what values we want to convey and how we want the brand to be perceived by the public. Packaging is a means of communication, not just a container, it takes on a precise meaning: it attracts the consumer's attention and excites him.

What is the most sustainable packaging?

Eco-friendly packaging includes recyclable materials, such as plastic, cardboard, and paper wrappers. These materials, once properly selected for recycling, can be remodeled to be reused as material for new packaging. Cardboard is a material capable of maintaining its properties intact, while plastic degrades and then cannot be reused.

Other eco-friendly materials are used for sustainable packaging because they have similar characteristics to plastic but biodegrade in compost. The technology is so advanced that these are very similar to plastics, but thanks to their organic composition they are able to decompose in compost.

Plastic is now considered harmful to the environment, but it can be considered a resource in countless ways. The production process allows, in fact, lower CO2 emissions, thanks to lower energy input. It guarantees hygiene and safety, especially for the transport of water and allows recycling. However, plastic becomes dangerous for the environment when people aren’t able to dispose of it properly.

Paper, on the other hand, is a recyclable material that can be treated and reused as a secondary material or as a fuel to produce energy, offers significant energy and water savings and also uses much less wood. However, paper production can also be harmful to the environment if the systems used are not designed to protect natural habitats.

Recycling is essential, not only because it brings the listed benefits, but also because it protects the environment from the impact of paper production.

Zambelli and sustainable packaging materials

For companies wishing to package their products with biodegradable and/or compostable material, our packaging machinery has been tested and found to be suitable for this type of material as well. Their performance remains unchanged, as does production efficiency. With the design of packaging machines, Zambelli creates the machine that best suits your needs.

If you are looking for a partner to work with, visit our website or contact our sales department. We will be happy to have the opportunity of working with you!